Monday 6 February 2017

Executive Sedan (D-Segment) go slow



Since the advent of value for money SUVs, sedans have lost control over car buyers. Especially the executive segment (D-class) which include everyone's favourite Toyota Corolla Altis, almost fully loaded Hyundai Fluidic Elantra, driver's favourite Skoda Octavia, top dog in diesel Chevrolet Cruze, roomy mademoiselle Renault Fluence and to some extent the Volkswagen Jetta which reported no sales last month. Leave Jetta, none of the above mentioned vehicles crossed the above 200 mark in sales last month with Elantra itself selling 184 units being the highest selling.

It's not that SUVs of the same price tag are overtaking. Mahindra's XUV 500 sold only 2,144 units which outnumbers the d-segment sedans but isn't upto par with its expectations The Hyundai Creta however stands as an exception selling more than 7,500 units though there are 10 SUVs in this class to choose from. Another exception stands as the all time favourite Toyota Innova whose sales increase day by day due to its comfort and practicality according to its owners.

As for our D-segment sedans only time will tell when their sales will improve.



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